I have often thought that this media in which all ‘new Media’ companies play is often misquoted and misunderstood. We are in quite possibly the easiest marketing environment to measure and yet, how do you measure the success of something like SEO?
Personally i believe this to a broken or at the very least an unfinished process, after all if your only measurement is that of counting the position on a search engine, whilst ignoring that all our customers are actually desparate for something more measureable and identified as something related to their bottom line, then it it must be mustn’t it?