I was asked to reply yesterday on Linkedin about how to get hard phrases high. I was just about to give loads of (mainly) useful advice when I started to think that this has always been one of those oddities. why do we care about broad generic phrases that are likely to drive loads of (largely) irrelevent traffic to a clients site, with the likelihood of conversion set into the .000000something% which then seems to sound accetoabel as the ‘norm’ for the industry.
Isn’t this just perpetuating the widely held view that SEO is largely irreverent and doesn’t want to particpate in the true game…..of adding value to your client by actually achieiving something of value-REVENUE, AND ENQUIRY OR BETTER STILL PROFIT. Is it me or is the emporer not wearing any clothes?